An Online Hotel Reputation Management Software: Collect and Track Reviews

➼ Reviews strengthen your online presence
➼ Your guests can have a clear idea about your services
➼ Because of this, your bookings increase

On that note, your reviews and the way you respond to your reviews matters.

Online reputation management for hotels: Here’s everything you need to know

Hotel reputation management is a practice that includes tracking, managing and responding to all the hotel reviews received from all the platforms. By doing so, bookers get a clear idea about the service provided by the hotels and hotels get sense of trust. On the other hand, hotels can study guest behaviour and perform sentiment analysis. The data fetched from these exercises can help them in exploring the possibilities of overall business growth. Additionally, the right way of practicing hotel review management can lead hotels to enhanced brand value, more repeat guests and increased revenue.

What is the right way to do online reputation management for hotels?

➻ Since reviews have a big impact on hotel business, hoteliers are supposed to track, collect and respond to all the reviews received from different platforms like OTAs, Facebook, hotel website, booking engine and others.

➻ Negative or positive, it is advisable to answer all the reviews with equal grace.

➻ Responding to such reviews develops trust on the lookers end leading them to book with you.

➻ The best way of online reputation management for hotels is to subscribe for a hotel reputation management system.

Why having a hotel reputation management software is important?

➻ A hotel’s online reputation software simplifies your operation of review management.

➻ It collects reviews from all the platforms at one place for you to respond to them easily, resulting to minimise your efforts and saves your time.

➻ The reputation monitoring software also looks after your star rating over different platforms.

➻ Improve your services and guest experience by generating different reports that gives you complete evaluation of your reviews, i.e your least, most favoured services and much more.

How does Our Online Reputation Management System Work?

We Bring Your Hotel’s Best On The Table

Get the accurate evaluation of your property through online reputation management system. You can precisely identify which services are being favored by the guests and which are not. Eventually, you can work hard to serve them better.

We Get You Reviews From Everywhere Under One Roof

All your reviews can be collectively monitored, through a single place. With our online reputation management software you will be able to track every review received from TripAdvisor, Google, OTAs and so on.

We Help You Get More Reviews On TripAdvisor

So it’s not just managing reviews, but our hotel reputation management software will also help you collect more reviews for free on TripAdvisor, through the TripAdvisor Review Express program, whom we’re affiliated with.

Sense Your Guest’s Mindset With Sentiment Analysis

Sentimental analysis is an important aspect of business. The online reputation management software helps you understand your guests’ attitude while they review you, and derive the information hidden within the review, giving you a clear-cut look out.

You Can Respond To All Reviews From One Place

Keep a detailed track of the reviews you receive on several sites, and respond to them effortlessly right from the reputation management software, in a flash.

Your Booking Engine Reviews Are Also Sorted

Our online reputation management system brings the reviews you get on your booking engine. So, it’s not just reviews from travel websites and Google that’re handled, but also those from your hotel booking engine.

Your Replies To The Reviews Get Easier

You can save pre-drafted response templates and use it whenever required. Our review management software also allows to edit the templates before using them and eventually speeds up your responses.

Your Review Management Gets Organized

In a bunch of reviews, how to know which site puts you in the spotlight, and which brings you down? Critique lets you know about that, and even helps you bifurcate your reviews according to the actions you need to take.

Even Your Oldest Reviews - At One Place

From our hotel reputation management software, you can check the reviews from any time period and examine all the reviews received during that time.

Your Reviews In Your Language

Well, you don't need to worry if your guests had reviewed your hotel in his language.Translate the reviews in your preferred language from our reputation management system

Keep A Tab On Your Hotel’s Performance

From the reviews received, you can get a detailed analysis of the performance of your various services over the selected period of time in form of graphical representation from the review management software

You Get A Chance To Improve Your Services

Whenever you receive the review- praising or criticizing any of your services. From Critique, you can directly mail the reviews to the responsible department.

Spread Your Reviews Seamlessly

Surely you want to showcase the amazing reviews acquired by your hotel. And you don't need to juggle a lot for it, you can directly tweet the reviews from our hotel reputation software itself.

Know How Your Competitors Are Judged

With the online hotel reputation management software, you can stay aware of what the guests of your competitors are saying about them.

Flaunt The Best Side Of Your Hotel

With the reputation management software, get your online reviews from the different sources such as TripAdvisor, Booking.com and so on; straightaway to your booking engine and your website. Thus induce your visitor to turn into your booker.

From These Websites: TripAdvisor, Google, Booking.com, Expedia, Goibibo, Facebook, HolidayIQ, Agoda, MakeMyTrip, Yatra AND our booking engine Want to manage reviews from more sites? Contact our sales team to know more.

Choose the best for your hotel

FAQs - Some of your common questions answered by us!

What are the major challenges faced by hotels in managing their hotel reputation?

Managing a hotel's online reputation includes monitoring, responding and keeping track of all the online reviews. Few of the challenges faced by hotels are as mentioned below:

➸ Untimely response to all the reviews
➸ Inability to share the best reviews of your hotel
➸ Unable to analyze the reviews
➸ Inability to track the guest reviews

Is it true that a hotel online reputation management software brings more reviews?

Well, not exactly. But, indirectly it can surely assist you to increase your reviews and strengthen your online reputation. However, with the help of a hospitality review management software, your responses to the reviews get punctual and enhances your reputation. Besides, none of the reviews get unnoticed and you can respond to all the online reviews from the system itself.

Moreover, Shriram is a TripAdvisor Premium Connectivity Partner. Thus with Critique, you can get more reviews on the giant travel website- TripAdvisor through the TripAdvisor Review Express Program. (You can only enroll in this program if your technology provider is TripAdvisor Premium Connectivity Partner.)

How to get started using Critique?

You can take a free trial of our online hotel reputation management software for 14 days.

What is sentiment analysis? Why is it a part of hotel reputation management?

Sentiment analysis is a term that relates to anyone’s attitudes, emotions, and opinions. Generally, when the guests give your hotel, feedback- it is usually in a form of sentence and paragraphs. Our reputation management software with the help of sentiment analysis, breaks the reviews and help you understand the attitude of guests behind writing that feedback.

So having a sentiment analysis as a part of your hotel reputation management tool is very important. It helps you perceive your guest’s attitude and behavior.

Why competition analysis is important in hotel reputation management?

One of the important factors to be taken into consideration while strategizing for the better business, is keeping an eye on how your competitors are doing. Our hospitality reputation management software gets you the ratings of your competitors. One can analyze their competitor’s ratings and can know the strengths and weakness of their competitors. Besides, On the basis of competitor's ratings, you can also judge the occupancy of your competitors over a particular period.